Bluesky is expanding Attie, its experimental AI-powered product, from helping users build custom social feeds to creating small shareable web experiences. The company announced the site-builder feature at TechCrunch Disrupt on Oct. 15, describing it as a way to make community-oriented pages, quizzes, polls and games from prompts. [1] [2]
The focus is small experiences built for a group, rather than a general-purpose website-development platform. The Verge tested examples including a poll, quiz and simple games, and reported that published projects could be shared through their own attie.site URLs. TechCrunch reported that the creations connect to the AT Protocol identity system used by Bluesky and other compatible services. [2] [3]
From a feed to a shareable project
Attie began as a way to make custom feeds without manually configuring filters. The new builder broadens the idea: instead of changing what one person sees, a user can prompt a small interactive page for other people to try. Bluesky CEO Toni Schneider called the approach “social vibe coding,” according to TechCrunch. [2]
The app remains experimental, and the available reporting does not establish commercial hosting terms, long-term project availability or a full list of supported features. The Verge’s hands-on account characterized the examples it tried as lightweight novelties. That makes Attie easier to understand as a social prototyping tool than as a replacement for a conventional website builder or production software workflow. [2] [3]
The feature also reflects Bluesky’s wider interest in building around AT Protocol, which is designed to support interoperable social services. A creator can share an experience beyond a single feed, while an AT Protocol account supplies the social identity around it. How far that ecosystem can support more complex projects will depend on the builder’s capabilities and how reliably creations work across devices and services. [2] [3]
For now, the interesting shift is the format: a social app is inviting users to make tiny apps for their own communities. The company has not published detailed performance or adoption data for the new builder, so its practical reach remains to be seen. [1] [2]